Every time I see a random list of "best new web companies" I get amazed with the amount of diversity there is right now. They all have this web2.0 feeling to them, but try to do a lot of random things. I won't try to go through all of them in this post (because I don't have time for it), but I wanted to highlight two today:
SezWho: I've heard of this site before when it was on inception but it seems now it has some tools available. The idea here is to create communities around people's trust ratings based on people's activities across multiple websites. Sounds like a not-so-bad idea, right? But I don't think it will work as it is today. Why? because it requires the site to be "SezWho-enabled", i.e., the site owner has to do coding work to make sure their posting and comment system actually traces back to SezWho. Who will do this jump of forcing their site's experience through somebody else's system? I know I wouldn't. I could ask SezWho to listen to my site's RSS feed and then provide content aggregation and cross-rating. Making it a part of my site is not an option.
Get Satisfaction: Another site I've heard before but when I saw it was in private beta or something like that. The idea of this one is for people to post comments/questions about companies and their products and then for companies to be able to post answers to those questions. All public and searchable. Not a bad idea, I say.
This one is kind of odd to think that it's not going to work. If I post something public about how I don't like my old Canon printer, Canon might think it needs to participate on trying to defend their printer. And once people see that they really have a connection to the company, they might start to really use it.
My biggest concern here is the silo approach again. You have to post on their site. The future is aggregation, not silos. Make you sign up, register your data source (blog, twitter, etc.) and make them aggregate what you say about companies. Then you let companies comment on their system and that is automatically sent back to your site as a comment (whenever possible) with an ad to their service.
Anyway, we will continue to see a lot of changes coming in the future. I just don't know if people will ever be able to fully change.