This ad that I saw on my Kindle this morning just looks wrong in many ways:
Let's say that Amazon didn't target this ad very well...
First: "start the year": I'm not in school and I don't have anybody in school in my residence. I also don't think that they meant the Jewish New Year (that does start in a week).
Finally "Office 2010": with the new Office coming up , why would I be really that interested in buying Office 2010... It already feels old!